While there are several services that offer page owners to buy Facebook likes one has to exercise
caution when buying from them as a lot of them offer illegitimate sources of
likes such as fake users and automated bots. Such services should be avoided at
best and one should only buy likes from services that offer genuine users’ likes.
Unlike mechanical likes, genuine likes come from real and active Facebook users
who are associated to the services and like the pages they are asked to like. The
more genuine likes on has the more prominent is the page on Facebook. These
users who like a page are generally called fans and are responsible for
creating more promotion for the page by their activities such as sharing the page
and liking the updates. These activities appear on their friends news feed and
that generates a spike in users interests and hence generate more likes for the
page.
For owners of pages there are two types of likes available;
the general likes form non-targeted users for the pages with a general content
and caters to all kinds of audience and targeted likes for the pages that offer
a specific kind of content and hence need likes from a set of users who are
interested in that type of content. There are services that offer likes form
country specific users and are of great help for pages that belong to a
particular nation.